Clear As Day at MoMA PS1 NYABF15
– Thank you Printed Matter!
As part of the 10th Annual New York Art Book Fair, Clear As Day will be exhibiting at MoMA PS1 hosted by Printed Matter! We will be located inside the museum at space C17. We are launching two books from the Land AA series, Vol2 and Vol3. Drop by and check them out. We will also have limited edition AA tote bags and a small run of prints from the series available for purchase. Hope to see you there!
Volume 3 is an interpretation of various instructional photographs collected from numerous textbooks and instruction manuals published by Ansel Adams. Throughout this volume various imagery is re-enacted and/or appropriated to examine the processes and conventions of making technically-sound photographs.
This volume was designed by Dutch designer, Eva van der Schans, and it includes an original essay titled, “On How to Look,” by Minneapolis-based writer, Christina Schmid. Volume 3 was beautifully printed offset at Spinhex & Industrie in The Netherlands in an edition of 500.